Political Socialization

  1. 10.4 Illustrate how individuals acquire their political values.

Listen to the Audio for Section 10.4

The Basics

How do people form opinions? In this video, we examine how we know what opinions the public holds, and how they come by those opinions. As we go along, you’ll discover that Americans aren’t always well-informed about government and policies, but that they share core values.

Political socialization is the conscious and unconscious transmission of political culture and values from one generation to another. It is the process by which people learn political information, organize political knowledge, and develop political values. Socialization is not a onetime event; it occurs continuously. The transmission of knowledge as a part of political socialization is a means of teaching one generation the lessons of its predecessors, ideally leading to social stability and better decision-making.

Research demonstrates that learning during childhood and adolescence affects adult political behavior;24 we must therefore examine very carefully the process by which people learn about politics. Factors that influence the acquisition of political facts and the formation of values are called agents of political socialization. Let’s examine six such agents: family, school, peers and community, religion, the media, and events.

Myth Exposed

Many Americans believe that liberals prefer more government involvement, while conservatives favor less government involvement. This more-less distinction holds true when looking at economic issues and spending on public goods that benefit many people. For instance, liberals favor government spending on environmental protection, education, public transportation, national parks, and social services. In these areas of public policy, conservatives want smaller governmental budgets and fewer governmental programs. However, when it comes to government involvement with respect to social issues, conservatives generally support more governmental intervention in the form of restrictions on abortion, pornography, and same-sex marriage, while liberals tend to prefer less government intervention in these same areas.

Today, the critical difference between liberals and conservatives concerns not so much the scope of governmental activity as the purpose of governmental actions. Generally speaking, conservatives approve of using governmental power to promote order, including social order, though there are exceptions to these generalizations. Conservatives typically favor firm police action, swift and severe punishments for criminals, and more laws regulating behavior, such as teen curfews. Such beliefs led many conservatives to support stringent anticommunist domestic and foreign policies in the 1940s and 1950s. Programs to fight domestic terrorism (such as the USA PATRIOT Act, which was initially bipartisan and very popular as an immediate reaction to the attacks of September 11, 2001) now get more conservative than liberal support. Conservatives want to preserve traditional patterns of social relations, including the importance of the domestic role of women in family life and the significance of religion in daily life and school. Conservatives today do not oppose equality, but they tend not to view securing equality as a prime objective of governmental action.

In general, liberals tend to worry more than conservatives do about the civil liberties implications of the USA PATRIOT Act and government surveillance of potential terrorists. Liberals are less likely to approve the use of governmental power to maintain order but are more willing to use governmental power to promote equality. Thus they tend to support laws to ensure that homosexuals receive equal treatment in employment, housing, and education. They favor policies that encourage businesses to hire and promote women and minorities, and they want to raise the minimum wage and provide greater access to health care for all people. As you can see in Figure 10.3, political ideology in the United States is relatively stable and consistent over time. Once people develop their ideology, barring major world events, it is unlikely to significantly change throughout their lifetimes.

Table 10.1 Percent of Americans Favoring/Opposing the Death Penalty by Social Group Membership

◼ Do the data presented here surprise you? Did you have any idea that opinion on capital punishment varied so dramatically by social group? Why do you think this is the case? How do these differences complicate governing?

Favor Death Penalty Oppose Death Penalty
Race White 63% 30%
Black 36 55
Hispanic 40 50
Education College Graduates 54 39
Some college or less formal education 56 36
Religion White Evangelical Protestant 67 24
White Mainline Protestant 64 30
Black Protestant 63 58
White Catholic 59 24
Hispanic Catholic 37 54
Unaffiliated 55 38
Men/Women Women 52 38
Men 58 37

SOURCE: “Shrinking Majority of Americans Support Death Penalty.” March 28, 2014. http://www.pewforum.org/2014/03/28/shrinking-majority-of-americans-support-death-penalty/

Family

Children learn a wide range of social, moral, religious, economic, and political values from their families, and what they learn can dramatically shape their opinions. When parents are interested in politics, they tend to influence their children to become more politically interested and informed, because children often try to copy the behavior of loved ones.25 For this reason, families are a very important agent of socialization, serving as an intermediary between children and society.

Observing how parents react to different situations can affect values that are learned and beliefs that are developed. For example, how parents react to the police can set the stage for how children will view authority. Parents’ views of poverty can affect the attitudes of their children about welfare and social services. Parents are often most influential in transmitting party identification to their children, especially when both parents are of the same political party. If children do not adopt their parents’ political party, they are more likely to define themselves as independents than to align with the opposite party.26

Student Profile SPARK's Lego Petition

In December 2011, two young women, Stephanie Cole and Bailey Shoemaker Richards—bloggers for SPARK (Sexualization Protest: Action, Resistance, Knowledge), a girl-fueled activist movement for girls 13–22, joined Powered By Girl, the girl activist arm of Hardy Girls Healthy Women, to initiate a protest of Lego’s new Friends line for little girls. These young women were disappointed that Lego, long an industry leader for healthy toy options for all children, created a new line of toys that markets what they saw as negative gender stereotypes for profit. SPARK wants Lego to offer more choices to little girls beyond those based on gender-stereotypes and imaging. The group garnered over 1,000 signatures in less than 12 hours and 46,000 signatures in less than 1 month. Their concerns have been published in the NY Times, Wall Street Journal, Toronto Star, and on the Today Show, and dozens of media outlets and discussed on countless blogs and radio programs.23 The following year, Brave Girls Alliance (of which SPARK is a member) started a petition to have Lego release an entire set of female minifigures. In June 2014, Lego announced its release of three female scientists minifigures, with lab equipment, starting in August 2014.

Researchers have shown that parents are especially influential in teaching gender roles and racial attitudes. Children who are raised by mothers who work outside the home for wages, for example, tend to have more progressive views of gender. Girls who are encouraged by a parent to be more assertive tend to be more independent and to have more independent careers.27 Prejudiced parents are more likely to have prejudiced children. Children learn bigotry directly (from parental attitudes and comments) and indirectly (from watching parental interactions with others). Once children are exposed to different factors in adolescence, however, the relationship between parental intolerance and children’s bigotry diminishes.28 Parental influence wanes when children mature and other factors increase in importance.

Recent research concerning the influence of the family on political values has been mixed, finding that the actual levels of influence depend on a number of factors. Families with strong relationships and strong mutual ties tend to be the most likely to transmit values. As the nature of the family changes, we will need to continue examining its influence in shaping the development of children’s values. Children today are more likely to be home alone and less likely to spend time with their parents, for example, and the number of families eating together has steadily declined. Moreover, the number of children living in single-parent homes has increased. In 1970, for example, 50 percent of all households were married couples with children; today that number has declined to only 20 percent. In 2013, 20.53 million children under 18 lived with a single parent (up from 5.83 million in 1970).29 It’s not hard to see that these changes in family structure and interaction may affect the role families will play in influencing children in the future.

School

Schools teach political knowledge, the value of political participation, and the acceptance of democratic principles. Their effectiveness in doing so, however, is debated. Schools seem to be more effective in transmitting basic political knowledge than in creating politically engaged citizens.

Schools are important agents of socialization, teaching children not only political facts but also a sense of patriotism and a belief in democratic practices. Children across the country begin their day by pledging allegiance to the American flag and reciting school rules. These practices help create a strong sense of loyalty and nationalism.

◼ Do you think that schools focus too much on allegiance, failing to teach students to critically analyze our government, leaders, and policies? When, if at all, should one learn to question authority?

Elementary schools introduce children to authority figures outside the family, such as the teacher, the principal, and police officers, while also teaching about the hierarchical nature of power. In doing so, the schools prepare children to accept social order, to follow rules, and to learn the importance of obedience. Children learn that good citizens obey the laws (just as good children obey the rules of the schools and of their parents). School elections for student council and mock presidential elections teach students important democratic principles and procedures, such as the notion of campaigning, voting, and majority rule. Most children emerge from elementary school with a strong sense of nationalism and an idealized notion of American government, thus building a general sense of goodwill for the political system that lays the foundation for future learning.30 As they mature, children start to see their place in the political community and gain a sense of civic responsibility.

High schools continue building “good citizens” through activities and curriculum. Field trips to the state legislature and classes with explicit political content can result in a greater awareness of the political process and the people involved in it. The school curriculum teaches political facts, while the school atmosphere can affect political values. Students with positive experiences in school, who develop trust in school leaders, faith in the system, and a sense of worthiness are more likely to show higher levels of support for the national political system. Students who feel they are treated fairly by school officials tend to have more trust in officials and feel less alienated from their government.31 Civics classes in high school are a potentially good mechanism for encouraging student engagement in politics. Researchers have found that the simple existence of such classes is not enough to produce civically engaged students; the dynamic of the class is also important. Civics classes that are taught by people who generally like the subject matter and who themselves are politically engaged are far more successful in positively socializing students. On the whole, however, high school seniors are not very well-informed about politics, are not very interested in politics, and have only moderate levels of support for democratic practices.32

Research consistently demonstrates that a college education has a liberalizing effect concerning noneconomic issues. Adults with college experience tend to be more liberal on social issues than adults with less education. Several explanations have been put forward to account for this phenomenon. College tends to make individuals aware of differences between people and allows them to see the complexity of public policy issues. In classes such as the one you are now in, students are exposed to controversies in our society and learn that the issues are far more complicated than previously thought. Moreover, they learn that intelligent people can disagree. Therefore, they tend to be more supportive of changing opinions and less supportive of the status quo. College students often meet a wider range of people than they had contact with in high school, giving them evidence to reject some social stereotypes and prejudices and to accept more diversity. Also, college faculty members are significantly more liberal than their students—and more liberal than most people in society. Notwithstanding individual differences among faculty, those in the liberal arts and the sciences tend to be the most liberal.33 This disparity leads some conservatives to hypothesize that liberal college faculty indoctrinate students, causing them to become more liberal. Whatever the explanation, people with a college education are generally more liberal on social issues than those who haven not been to college.

Peers and Community

Community and peers are also agents of political socialization. Your community consists of the people, of all ages, with whom you come in contact through work, school, or your neighborhood. Peers are friends, classmates, and coworkers who tend to be around the same age as you and who live in your community. Peer influence tends to be weaker than that of school and family, but our companions do affect us. Differences of opinions and preferences between generations are likely due to peer influence (especially regarding tastes in music, entertainment, clothing, hairstyle, and speech). Peers generally serve to reinforce one another, as people tend to socialize with those like themselves. Research shows that in heterogeneous communities, political participation tends to be higher, with more hotly contested and more competitive elections and more political debate, than in homogeneous environments. People are more likely to participate and pay attention to politics if they believe their vote counts, as is the case when there are a variety of views or disagreements and the election is closely contested.34

Politically diverse environments are also more likely to provide interesting stimuli and often result in a greater sense that one can have an effect on government.35 Minorities living in racially diverse environments tend to have higher political efficacy than minorities living in segregated environments. Researchers found that African Americans living in predominantly black communities generally do not experience political socialization in a manner that encourages political participation and civic engagement.36 Racial segregation tends to develop a sense of isolation and disinterest in the political system. Areas with high voter turnout, with politically engaged adult role models, and with racial diversity appear to be the best environments to raise politically aware and knowledgeable children who have a sense that their voice can count.

Religion

Religions and religious leaders are important instructors, particularly with respect to issues of morality, self-sacrifice, and altruism, and they are important factors in the development of personal identity. Individuals raised in religious households tend to be socialized to contribute to society and to get involved in their communities.37 Conservative denominations and religions (such as Southern Baptist, traditionalist Catholics, and evangelicals) tend to impart more conservative attitudes (especially regarding abortion and other issues involving personal morality and sexuality) than more liberal churches do.38 As we saw in Table 10.1, different religious faiths have different opinions on capital punishment (as they do of other social issues). Those raised in religiously diverse communities are more likely to be engaged in politics and have higher levels of political participation.39 Religion can act as a reinforcing mechanism of community and family values on a wide array of moral and political issues.

The Media

The media are an important agent of political socialization, with varied effects on public opinion. Many authorities believe that the effect of the media on political values and opinions has increased in the past several decades. Today, American children between the ages of 8 and 18 spend more than approximately 53 hours using entertainment media per week (averaging out to nearly 2,800 hours per year).40 If we add to that the time spent listening to music, reading magazines, and watching movies and music videos, it becomes obvious that entertainment may have a big role in influencing values.

Nighttime talk-show hosts often joke about politics, governmental officials, and current affairs. Perhaps the best-known hosts today are Jon Stewart, host of The Daily Show with Jon Stewart, and Stephen Colbert, host of The Colbert Report on Comedy Central.

◼ Do you think viewers are better informed about politics because of the programs or because they tend to be better educated? Do you consider these shows to be “news programs”? Why or why not?

Entertainment media often present behavior at odds with what is approved in the family, schools, and places of worship. Promiscuous sex, drug use, and materialism are common in contemporary programming, with little attention paid to potential consequences. By the time a typical child reaches 18, he or she will have seen 150,000 violent acts on television.41 What can result is a competition for influence between media, parents, schools, and religion. Many analysts worry that this focus on negativity can adversely affect political efficacy and trust in government.42

However, recent research demonstrates that people do learn valid political information from the media, although great variation exists. A 2014 poll by the Pew Research Center found that 40 percent of the American public could correctly identify the majority party in Congress.43 However, differences existed in knowledge levels depending upon the source of media regularly consumed. Regular consumers of the New Yorker and Atlantic, NPR (national public radio), and Hardball were the best informed, while audiences of religious radio programs, the Weather Channel, CBS News, Access Hollywood, and the National Enquirer had the lowest levels of political knowledge. Interestingly, differences were also found in levels of political knowledge among audiences of late-night television programs. The best informed were fans of The Colbert Report, followed by fans of The Daily Show with Jon Stewart, with the least politically knowledgeable audiences favoring Letterman and Leno. All of these scores are above the national average, although it should be noted that viewers of the Colbert Report and Daily Show are more educated and more affluent than most, explaining some of the variation.44

PATHWAYS of Action Celebrities and Global Activism

Celebrities possess the unique ability to focus international attention upon world events. Increasingly, we have seen celebrities use their fame and prominence to raise awareness and money. For example, Global Green USA uses actors, athletes, and musicians (from Serena Williams to Orlando Bloom to Mark Ruffalo) in their “I AM” campaigns to raise awareness of the perils of global warming. The organization Look to the Stars: The World of Celebrity Giving, profiles the philanthropic activities. They list Annie Lennox, Elton John, Bono, Bill Clinton, George Clooney, Paul McCartney, Sting, and Ellen DeGeneres as top activists. Matt Damon, for example, is the founder of H2O Africa (which merged with WaterPartners to create Water.org). He is also one of the founders (along with George Clooney and Brad Pitt) of Not On Our Watch. He is also active in the ONE Campaign (which works to fight AIDS and poverty in the developing world), is an ambassador for ONEXONE (a children’s rights organization), and works to improve the situation in Darfur. Save the Children, an international organization to help children in need around the globe, also has a number of celebrity spokespersons, including Gwyneth Paltrow, Jennifer Garner, America Ferrera, Ben Stiller, Chris Daughtry, Gwen Stefani, Hugh Grant, Keira Knightley, Kelly Clarkson, Sacha Baron Cohen, Randy Jackson, Pink, Julianne Moore, Daniel Radcliffe, Stephen Colbert, and Ben Affleck. Examples of these types of activities abound.

Many celebrities are using their fame to alter the public’s perception about our definition of community and social responsibility and to promote a sense of shared global citizenship. While some may diminish celebrity efforts as being superficial and self-serving, their actions speak loudly and focus interest on areas in desperate need of attention.

Events

No event of recent decades has had a more dramatic impact on Americans than the terrorist attacks of September 11, 2001. In response to the attacks, the United States embarked upon two, initially popular though increasingly contentious, wars in Afghanistan and Iraq. In the short term, these events altered public opinion in two ways. First, the public has become more aware of the danger of terrorism. Before the terrorist attacks, many Americans did not believe that our country was vulnerable to terrorist threats. Americans often viewed terrorism as a problem that occurred in other countries (with the clear exception of the Oklahoma City bombing in 1995). Following the 9/11 attacks, the number of Americans who expressed confidence that our government could keep us safe declined significantly. The second observed short-term change was a surge in patriotism and a sense of uniting in battle, especially in the years immediately following the attacks. As time has passed, the urgency of terrorism has diminished, as has the popularity of the wars in Iraq and Afghanistan, but a general sense of fear remains higher than before the attacks.

Research shows that important events can affect the socialization process, because significant events focus national attention. By examining other events in our nation’s past that were of great political importance—the attack on Pearl Harbor, the Vietnam War, the assassination of President Kennedy, and the Watergate scandal are all examples—we can see how shocking events can alter politics.